Article Generation

SERP Research

Analyzing top-ranking competitors

What is SERP Research?

SERP (Search Engine Results Page) research is the first step in creating an article. The AI analyzes what's currently ranking for your target keyword to understand what content succeeds.

This research-first approach means your content is informed by real-world data about what readers and search engines want, not just guesswork.

How It Works

When you enter a keyword and start generation, the system:

  1. Fetches top results - Retrieves the highest-ranking pages for your keyword
  2. Analyzes content - Examines what topics they cover, how they're structured, and what makes them rank
  3. Presents findings - Shows you the competitors with key information about each

You'll see a list of competing pages with their titles, descriptions, and other relevant details. This gives you insight into the competitive landscape before creating content.

Selecting Sources

After viewing the competitors, you choose which ones to use as references. The AI will learn from these sources when creating your content structure and topics.

Guidelines for selecting sources:

  • Choose 3-5 sources - This provides enough variety without overwhelming the AI
  • Pick quality over quantity - Select well-written, comprehensive pages rather than thin content
  • Include variety - Mix different approaches and angles if available
  • Consider relevance - Make sure sources actually match the content you want to create

You don't have to select competitors that are direct matches. Sometimes a partial match that covers a related angle can provide useful inspiration.

Tips for Better Results

Use specific keywords

"Best running shoes for beginners" produces more focused research than just "running shoes". Specific keywords lead to specific competitors.

Review the competition carefully

Take a moment to actually look at what's ranking. Notice patterns in how they structure content, what topics they cover, and what they might be missing.

Exclude irrelevant results

If some results don't match your intent (e.g., product pages when you want informational content), don't select them.

Consider what you can add

Look for gaps in the existing content. What questions aren't answered? What angles aren't covered? Your article can fill these gaps.

SERP research uses credits. The cost is relatively low compared to content generation since it's primarily data retrieval.