Titles & Headlines

Why Titles Matter

Your title is the first thing readers see in search results. A good title:

• Attracts clicks from search results
• Includes your target keyword naturally
• Accurately represents the content
• Stands out from competitors

The AI generates multiple options so you can choose the one that best balances SEO value with click appeal.

How Titles Are Generated

Title generation uses data from the SERP research step:

1. Analyzes competitor titles - Looks at what's working for pages that already rank
2. Identifies patterns - Notices title formats, lengths, and keyword usage that perform well
3. Creates variations - Generates multiple unique options that incorporate best practices

You'll typically see 5 title options, each taking a slightly different angle or approach.

Choosing a Title

When selecting a title, consider:

Keyword placement

Titles with the keyword near the beginning tend to perform better in search. But don't sacrifice readability for keyword position.

Length

Aim for 50-60 characters. Longer titles may get cut off in search results. Shorter titles might miss opportunities to be descriptive.

Clarity

Readers should immediately understand what the article is about. Clever titles that don't communicate the topic clearly often underperform.

Differentiation

If all competitors use similar titles, choose one that stands out while still being relevant.

Editing Titles

You're not limited to the generated options. You can edit any title before proceeding:

• Click on a title to select it
• Modify the text as needed
• Continue with your customized version

This is useful when you like a title's direction but want to adjust the wording, add specific details, or match your brand's style.